{"id":46008,"date":"2026-01-19T15:15:00","date_gmt":"2026-01-19T07:15:00","guid":{"rendered":"https:\/\/internal-www.kolr.ai\/?p=46008"},"modified":"2026-01-20T11:21:02","modified_gmt":"2026-01-20T03:21:02","slug":"%e3%83%87%e3%83%bc%e3%82%bf%e3%81%8b%e3%82%89%e8%aa%ad%e3%81%bf%e8%a7%a3%e3%81%8f%e5%bd%b1%e9%9f%bf%e5%8a%9b%ef%bc%9a2025%e5%b9%b4q4-%e5%8f%b0%e6%b9%be%e3%82%b3%e3%82%b9%e3%83%a1%e3%83%96%e3%83%a9","status":"publish","type":"post","link":"https:\/\/www.kolr.ai\/jp\/brand-aura-index-jp\/%e3%83%87%e3%83%bc%e3%82%bf%e3%81%8b%e3%82%89%e8%aa%ad%e3%81%bf%e8%a7%a3%e3%81%8f%e5%bd%b1%e9%9f%bf%e5%8a%9b%ef%bc%9a2025%e5%b9%b4q4-%e5%8f%b0%e6%b9%be%e3%82%b3%e3%82%b9%e3%83%a1%e3%83%96%e3%83%a9\/","title":{"rendered":"\u30c7\u30fc\u30bf\u304b\u3089\u8aad\u307f\u89e3\u304f\u5f71\u97ff\u529b\uff1a2025\u5e74Q4 \u53f0\u6e7e\u30b3\u30b9\u30e1\u30d6\u30e9\u30f3\u30c9\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u904b\u7528\u30e9\u30f3\u30ad\u30f3\u30b0 Top 5\u3092\u767a\u8868"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u30a2\u30b8\u30a2\u306eSNS\u4e8b\u60c5\u306b\u8a73\u3057\u3044Kolr\u306f\u4eca\u6708\u3001\u300e\u4eca\u73fe\u5728\u3067\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u6700\u3082\u8a71\u984c\u306b\u306a\u308a\u3001\u3069\u3093\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u5f71\u97ff\u3057\u3066\u3044\u308b\u304b\u300f\u3092\u72ec\u81ea\u306b\u6570\u5024\u5316\u3057\u305f\u300c<a href=\"https:\/\/www.kolr.ai\/billboard\/brands\/brand-aura-index?lang=ja\">Brand Aura Index<\/a>\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u4eca\u56de\u306f\u53f0\u6e7e\u306e\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\uff08\u30b3\u30b9\u30e1\u30fb\u30b9\u30ad\u30f3\u30b1\u30a2\uff09\u696d\u754c\u306b\u7126\u70b9\u3092\u5f53\u3066\u30012025\u5e74\u7b2c4\u56db\u534a\u671f\uff0810-12\u6708\uff09\u306b\u6700\u3082\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a18\u9332\u3057\u305f\u4e0a\u4f4d5\u30d6\u30e9\u30f3\u30c9\u3092\u767a\u8868\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>1. SK-II<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"642\" height=\"274\" src=\"https:\/\/internal-www.kolr.ai\/wp-content\/uploads\/2025\/12\/image-3.png\" alt=\"\" class=\"wp-image-45729\" style=\"width:118px;height:auto\"\/><\/figure>\n\n\n\n<p>\u300c\u30b9\u30ad\u30f3\u30b1\u30a2\u306b\u6027\u5225\u306f\u95a2\u4fc2\u306a\u3044\u300d\u2015\u2015 \u30bb\u30eb\u30d5\u30b1\u30a2\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u518d\u89e3\u91c8\u30022025\u5e74\u672b\u306e\u8987\u8005<strong>\u306b<\/strong> SK-II\u304c\u30012025\u5e74Q4\u306eBrand Aura Index\u3067\u9996\u4f4d\u306b\u8f1d\u304d\u307e\u3057\u305f\u3002\u6210\u529f\u306e\u9375\u306f\u3001\u9ad8\u7d1a\u30b9\u30ad\u30f3\u30b1\u30a2\uff1d\u5973\u6027\u5411\u3051\u3068\u3044\u3046\u5f93\u6765\u306e\u67a0\u7d44\u307f\u3092\u6253\u3061\u7834\u308a\u3001\u73fe\u4ee3\u7684\u306a\u300c\u30bb\u30eb\u30d5\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u300d\u306e\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u518d\u5b9a\u7fa9\u3057\u3001\u30b8\u30a7\u30f3\u30c0\u30fc\u306e\u57a3\u6839\u3092\u53d6\u308a\u6255\u3046\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u6ce8\u76ee\u3092\u96c6\u3081\u305f\u306e\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e Ivan Chang (<a href=\"https:\/\/www.instagram.com\/wow4ivan\/\" target=\"_blank\" rel=\"noopener\">@wow4ivan<\/a>) \u3068\u306e\u30bf\u30a4\u30a2\u30c3\u30d7\u3067\u3059\u3002\u4e0a\u8cea\u3067\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u300c\u30b9\u30ad\u30f3\u30b1\u30a2\u306f\u4e0a\u8cea\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u4e00\u90e8\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f53\u73fe\u3002\u5916\u89b3\u3001\u5185\u9762\u306e\u53cc\u65b9\u3092\u91cd\u8996\u3059\u308b\u82e5\u5e74\u5c64\u306e\u5171\u611f\u3092\u751f\u307f\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u53f0\u6e7e\u5e02\u5834\u3067\u552f\u4e00\u7121\u4e8c\u306e\u5f71\u97ff\u529b\u3092\u793a\u3057\u307e\u3057\u305f\u3002 \u3053\u306e<a href=\"https:\/\/www.instagram.com\/p\/DRuFj_pEwdK\" target=\"_blank\" rel=\"noopener\">\u30af\u30ea\u30b9\u30de\u30b9\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6295\u7a3f<\/a>\u306f\u3001\u518d\u751f\u56de\u6570354\u4e07\u56de\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u65705.85\u4e07\u4ef6\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u738710.79%\u3092\u8a18\u9332\u3002\u30cf\u30a4\u30a8\u30f3\u30c9\u306a\u30b7\u30fc\u30ba\u30ca\u30eb\u30fb\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u53f0\u6e7e\u5e02\u5834\u3067\u6975\u3081\u3066\u9ad8\u3044\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>2. YSL Beauty<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1123\" height=\"309\" src=\"https:\/\/internal-www.kolr.ai\/wp-content\/uploads\/2025\/12\/image-4.png\" alt=\"YSL Beauty\" class=\"wp-image-45732\" style=\"width:198px;height:auto\"\/><\/figure>\n\n\n\n<p>YSL Beauty\u306e\u8e8d\u9032\u306e\u7406\u7531\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6839\u5e79\u3067\u3042\u308b\u300c\u30aa\u30fc\u30c8\u30af\u30c1\u30e5\u30fc\u30eb\uff08Couture\uff09\u300d\u306e\u907a\u4f1d\u5b50\u3092\u3001\u5c02\u9580\u77e5\u8b58\u3068\u5f71\u97ff\u529b\u3092\u517c\u306d\u5099\u3048\u305f\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3092\u901a\u3058\u3066\u300cSNS\u8a00\u8a9e\u300d\u3078\u3068\u5909\u63db\u3057\u305f\u70b9\u306b\u3042\u308a\u307e\u3059\u3002\u4e2d\u3067\u3082 Miya\uff08<a href=\"https:\/\/www.instagram.com\/linxianya\/?hl=en\" target=\"_blank\" rel=\"noopener\">@linxianya<\/a>\uff09\u306b\u3088\u308b<a href=\"https:\/\/www.instagram.com\/p\/DQrJE-2EhqV\" target=\"_blank\" rel=\"noopener\">\u30d5\u30a1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u306e\u89e3\u8aac\u52d5\u753b<\/a>\u306f\u300176.9\u4e07\u56de\u518d\u751f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u738711.14%\u3068\u3044\u3046\u9a5a\u7570\u7684\u306a\u6570\u5024\u3092\u8a18\u9332\u3002 Miya\u306e\u5f37\u307f\u306f\u3001\u30c6\u30af\u30b9\u30c1\u30e3\u30fc\u3084\u4ed5\u4e0a\u304c\u308a\u3001\u4f7f\u7528\u611f\u3092\u8ad6\u7406\u7684\u304b\u3064\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3059\u308b\u30b9\u30bf\u30a4\u30eb\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u6a5f\u80fd\u6027\u3068\u5b9f\u8a3c\u3092\u5de7\u307f\u306b\u53d6\u308a\u5165\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u9ad8\u3044\u4fe1\u983c\u6027\u3092\u69cb\u7bc9\u3002\u300c\u77e5\u7684\u3067\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u300d\u306a\u8aac\u5f97\u529b\u306b\u3088\u308a\u3001YSL\u306e\u6d17\u7df4\u3055\u308c\u305f\u30cf\u30a4\u30a8\u30f3\u30c9\u306a\u7acb\u3061\u4f4d\u7f6e\u3092\u3055\u3089\u306b\u5f37\u56fa\u306a\u3082\u306e\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>3. Laneige\uff08\u30e9\u30cd\u30fc\u30b8\u30e5\uff09<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2560\" height=\"456\" src=\"https:\/\/internal-www.kolr.ai\/wp-content\/uploads\/2025\/12\/image-5.png\" alt=\"LANEIGE\" class=\"wp-image-45735\" style=\"width:210px;height:auto\"\/><\/figure>\n\n\n\n<p>Laneige\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300cPlay with Wonders\u300d\u306e\u30d5\u30a1\u30f3\u30bf\u30b8\u30fc\u306a\u4e16\u754c\u89b3\u3092\u3001\u53f0\u6e7e\u306e\u30ed\u30fc\u30ab\u30eb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u901a\u3058\u3066\u898b\u4e8b\u306b\u6df1\u5316\u3055\u305b\u307e\u3057\u305f\u3002\u6700\u3082\u9ad8\u3044\u652f\u6301\u3092\u5f97\u305f\u306e\u306f\u3001\u7f8e\u5bb9\u30fb\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u5206\u91ce\u3067\u7d76\u5927\u306a\u516c\u4fe1\u529b\u3092\u6301\u3064\u5deb\u5a1c\u5a1c(<a href=\"https:\/\/www.instagram.com\/oonatw\/\" target=\"_blank\" rel=\"noopener\">@oonatw<\/a>)\u3002\u4eca\u56de\u306e<a href=\"https:\/\/www.instagram.com\/p\/DQeXjxqkgwl\" target=\"_blank\" rel=\"noopener\">Instagram\u30ea\u30fc\u30eb\u52d5\u753b<\/a>\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u65703.2\u4e07\u4eba\u3068\u3044\u3046\u898f\u6a21\u306a\u304c\u30895,725\u4ef6\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7372\u5f97\u3057\u3001\u5b58\u5728\u611f\u3092\u793a\u3057\u307e\u3057\u305f\u3002 \u5f7c\u5973\u306e\u5f37\u307f\u306f\u300110\u9805\u76ee\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u7528\u3044\u305f\u308f\u304b\u308a\u3084\u3059\u304f\u5171\u611f\u3092\u5f97\u3084\u3059\u3044\u691c\u8a3c\u30b7\u30b9\u30c6\u30e0\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u5c02\u9580\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304cLaneige\u306b\u5bfe\u3059\u308b\u30ed\u30fc\u30ab\u30eb\u306a\u4fe1\u983c\u611f\u3092\u91b8\u6210\u3057\u3001\u53f0\u6e7e\u5e02\u5834\u306b\u304a\u3051\u308b\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u56fa\u305f\u308b\u3082\u306e\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p><strong>4. Dasique\uff08\u30c7\u30a4\u30b8\u30fc\u30af\uff09<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"350\" src=\"https:\/\/internal-www.kolr.ai\/wp-content\/uploads\/2025\/12\/image-6.png\" alt=\"\" class=\"wp-image-45738\" style=\"width:152px;height:auto\"\/><\/figure>\n\n\n\n<p>\u97d3\u56fd\u767a\u306eDasique\u306f\u3001\u7dbf\u5bc6\u306a\u300c\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6226\u7565\u300d\u3092\u5c55\u958b\u3057\u3001\u53f0\u6e7e\u306b\u304a\u3051\u308bK-Beauty\u304a\u3088\u3073K-Pop\u71b1\u3092\u8ffd\u3044\u98a8\u306b2025\u5e74\u7b2c4\u56db\u534a\u671f\u306b\u9855\u8457\u306a\u6210\u679c\u3092\u9054\u6210\u3002 \u7279\u7b46\u3059\u3079\u304d\u306f\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306eLyu\uff08<a href=\"https:\/\/www.instagram.com\/lin890106\" target=\"_blank\" rel=\"noopener\">@lin890106<\/a>\uff09\u3068\u306e\u30b3\u30e9\u30dc\u3002\u97d3\u56fd\u306e\u30b3\u30b9\u30e1\u3001\u6587\u5316\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306b\u7cbe\u901a\u3057\u305f\u5f7c\u5973\u306e\u30b9\u30bf\u30a4\u30eb\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3068\u5b8c\u5168\u306b\u5408\u81f4\u3057\u3001 \u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u308f\u305a\u304b7,000\u4eba\u306b\u5bfe\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6570\u306f12,000\u4ef6\u3092\u8d85\u3048\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f\u9a5a\u7570\u306e174.4%\u3092\u8a18\u9332\u3002\u53f0\u5317\u3067\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u3092\u8ef8\u306b\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u7b2c4\u56db\u534a\u671f\u306e\u5546\u6226\u671f\u306b\u5f37\u3044\u300c\u5373\u6642\u6027\u300d\u3092\u3082\u305f\u3089\u3057\u3001\u30b3\u30e1\u30f3\u30c8\u3084\u4fdd\u5b58\u6570\u3092\u5287\u7684\u306b\u4f38\u3070\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u5f71\u97ff\u529b\u306f\u3001\u4e00\u90e8\u306e\u30e1\u30ac\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u3082\u51cc\u99d5\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>5. Fenty Beauty<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"606\" src=\"https:\/\/internal-www.kolr.ai\/wp-content\/uploads\/2025\/12\/image-7.png\" alt=\"\" class=\"wp-image-45741\" style=\"width:157px;height:auto\"\/><\/figure>\n\n\n\n<p>\u30ea\u30a2\u30fc\u30ca\u304c\u624b\u639b\u3051\u308bFenty Beauty\u306f\u3001\u53f0\u6e7e\u306b\u5b9f\u5e97\u8217\u3084\u516c\u5f0f\u30c1\u30e3\u30cd\u30eb\u304c\u306a\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u9ad8\u3044\u6ce8\u76ee\u3092\u96c6\u3081\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30b7\u30a7\u30fc\u30c7\u30a3\u30f3\u30b0\u88fd\u54c1\u3092\u4e2d\u5fc3\u306b\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u4eba\u6c17\u632f\u308a\u304c\u53f0\u6e7e\u5e02\u5834\u306b\u3082\u6025\u901f\u306b\u6ce2\u53ca\u3002\u4eca\u671f\u306e\u53f0\u6e7e\u306e\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306b\u3088\u308b\u6295\u7a3f\u3067\u6700\u3082\u969b\u7acb\u3063\u3066\u3044\u305f\u306e\u306f\u3001\u30df\u30c9\u30eb\u5c64\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306eDominique Linn\uff08<a href=\"https:\/\/www.instagram.com\/_dominiquelinn\/\" target=\"_blank\" rel=\"noopener\">@_dominiquelinn<\/a>\uff09\u306b\u3088\u308b<a href=\"https:\/\/www.instagram.com\/p\/DR1jUH7Er3d\" target=\"_blank\" rel=\"noopener\">\u6295\u7a3f<\/a>\u3067\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u657016,591\u4eba\u306b\u5bfe\u3057\u3001\u30ea\u30fc\u30c1\u6570\u306f\u7d043,600\u4ef6\u3001\u8996\u8074\u7387\u306f35.7%\u3092\u8a18\u9332\u3002\u3055\u3089\u306b\u3001\u5f7c\u5973\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u81ea\u4f53\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u6210\u9577\u7387\u306f\u4eca\u671f53.4%\u306b\u9054\u3057\u3066\u304a\u308a\u3001\u8996\u8074\u7387\u304c\u6025\u4e0a\u6607\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>Dominique\u306e\u98fe\u3089\u306a\u3044\u3001\u65e5\u5e38\u306b\u6839\u3056\u3057\u305f\u30ec\u30d3\u30e5\u30fc\u306f\u3001Fenty\u304c\u63b2\u3052\u308b\u300c\u672c\u7269\u5fd7\u5411\u300d\u3068\u3044\u3046\u6226\u7565\u306b\u5408\u81f4\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u7b46\u3059\u3079\u304d\u306f\u3001\u3053\u308c\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e3b\u5c0e\u3067\u306f\u306a\u304f\u3001\u88fd\u54c1\u305d\u306e\u3082\u306e\u306e\u9b45\u529b\u306b\u60f9\u304b\u308c\u305f\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306b\u3088\u308b\u81ea\u767a\u7684\u306a\u30b7\u30a7\u30a2\u3067\u3042\u308b\u70b9\u3067\u3059\u3002\u88fd\u54c1\u529b\u3092\u8d77\u70b9\u3068\u3057\u305f\u30ea\u30a2\u30eb\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u66f4\u306a\u308b\u4fe1\u6191\u6027\u304c\u81ea\u7136\u306b\u751f\u307e\u308c\u3001\u516c\u5f0f\u306a\u8ca9\u8def\u304c\u306a\u304f\u3068\u3082\u53f0\u6e7e\u306e\u7f8e\u5bb9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u304a\u3044\u3066\u78ba\u56fa\u305f\u308b\u5b58\u5728\u611f\u3092\u7bc9\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u203b<a href=\"https:\/\/www.kolr.ai\/jp\/brand-aura-index-jp\/methodology\/\" data-type=\"link\" data-id=\"https:\/\/www.kolr.ai\/jp\/brand-aura-index-jp\/methodology\/\">Brand Aura Index\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30ed\u30b8\u30c3\u30af\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u4ed6\u306e\u89e3\u8aac\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044<\/a>\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/internal-www.kolr.ai\/wp-content\/uploads\/2026\/01\/Kolr-Brand-Index-5.png\" alt=\"Kolr Brand Index 5\" class=\"wp-image-46022\"\/><figcaption class=\"wp-element-caption\">Kolr Brand Index 5<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30b8\u30a2\u306eSNS\u4e8b\u60c5\u306b\u8a73\u3057\u3044Kolr\u306f\u4eca\u6708\u3001\u300e\u4eca\u73fe\u5728\u3067\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u6700\u3082\u8a71\u984c\u306b\u306a\u308a\u3001\u3069\u3093\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u5f71\u97ff\u3057\u3066\u3044\u308b\u304b\u300f\u3092\u72ec\u81ea\u306b\u6570\u5024\u5316\u3057\u305f\u300cBrand Aura Index\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u4eca\u56de\u306f\u53f0\u6e7e\u306e\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\uff08\u30b3\u30b9\u30e1\u30fb\u30b9\u30ad\u30f3\u30b1\u30a2\uff09\u696d\u754c\u306b\u7126\u70b9\u3092\u5f53\u3066\u30012025\u5e74\u7b2c4\u56db\u534a\u671f\uff0810-12\u6708\uff09\u306b\u6700\u3082\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a18\u9332\u3057\u305f\u4e0a\u4f4d5\u30d6\u30e9\u30f3\u30c9\u3092\u767a\u8868\u3057\u307e\u3059\u3002 1. SK-II \u300c\u30b9\u30ad\u30f3\u30b1\u30a2\u306b\u6027\u5225\u306f\u95a2\u4fc2\u306a\u3044\u300d\u2015\u2015 \u30bb\u30eb\u30d5\u30b1\u30a2\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u518d\u89e3\u91c8\u30022025\u5e74\u672b\u306e\u8987\u8005\u306b SK-II\u304c\u30012025\u5e74Q4\u306eBrand Aura Index\u3067\u9996\u4f4d\u306b\u8f1d\u304d\u307e\u3057\u305f\u3002\u6210\u529f\u306e\u9375\u306f\u3001\u9ad8\u7d1a\u30b9\u30ad\u30f3\u30b1\u30a2\uff1d\u5973\u6027\u5411\u3051\u3068\u3044\u3046\u5f93\u6765\u306e\u67a0\u7d44\u307f\u3092\u6253\u3061\u7834\u308a\u3001\u73fe\u4ee3\u7684\u306a\u300c\u30bb\u30eb\u30d5\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u300d\u306e\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u518d\u5b9a\u7fa9\u3057\u3001\u30b8\u30a7\u30f3\u30c0\u30fc\u306e\u57a3\u6839\u3092\u53d6\u308a\u6255\u3046\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002 \u7279\u306b\u6ce8\u76ee\u3092\u96c6\u3081\u305f\u306e\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e Ivan Chang (@wow4ivan) \u3068\u306e\u30bf\u30a4\u30a2\u30c3\u30d7\u3067\u3059\u3002\u4e0a\u8cea\u3067\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u300c\u30b9\u30ad\u30f3\u30b1\u30a2\u306f\u4e0a\u8cea\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u4e00\u90e8\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f53\u73fe\u3002\u5916\u89b3\u3001\u5185\u9762\u306e\u53cc\u65b9\u3092\u91cd\u8996\u3059\u308b\u82e5\u5e74\u5c64\u306e\u5171\u611f\u3092\u751f\u307f\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u53f0\u6e7e\u5e02\u5834\u3067\u552f\u4e00\u7121\u4e8c\u306e\u5f71\u97ff\u529b\u3092\u793a\u3057\u307e\u3057\u305f\u3002 \u3053\u306e\u30af\u30ea\u30b9\u30de\u30b9\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6295\u7a3f\u306f\u3001\u518d\u751f\u56de\u6570354\u4e07\u56de\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u65705.85\u4e07\u4ef6\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u738710.79%\u3092\u8a18\u9332\u3002\u30cf\u30a4\u30a8\u30f3\u30c9\u306a\u30b7\u30fc\u30ba\u30ca\u30eb\u30fb\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u53f0\u6e7e\u5e02\u5834\u3067\u6975\u3081\u3066\u9ad8\u3044\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u307e\u3057\u305f\u3002 2. YSL Beauty YSL Beauty\u306e\u8e8d\u9032\u306e\u7406\u7531\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6839\u5e79\u3067\u3042\u308b\u300c\u30aa\u30fc\u30c8\u30af\u30c1\u30e5\u30fc\u30eb\uff08Couture\uff09\u300d\u306e\u907a\u4f1d\u5b50\u3092\u3001\u5c02\u9580\u77e5\u8b58\u3068\u5f71\u97ff\u529b\u3092\u517c\u306d\u5099\u3048\u305f\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3092\u901a\u3058\u3066\u300cSNS\u8a00\u8a9e\u300d\u3078\u3068\u5909\u63db\u3057\u305f\u70b9\u306b\u3042\u308a\u307e\u3059\u3002\u4e2d\u3067\u3082 Miya\uff08@linxianya\uff09\u306b\u3088\u308b\u30d5\u30a1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u306e\u89e3\u8aac\u52d5\u753b\u306f\u300176.9\u4e07\u56de\u518d\u751f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u738711.14%\u3068\u3044\u3046\u9a5a\u7570\u7684\u306a\u6570\u5024\u3092\u8a18\u9332\u3002 Miya\u306e\u5f37\u307f\u306f\u3001\u30c6\u30af\u30b9\u30c1\u30e3\u30fc\u3084\u4ed5\u4e0a\u304c\u308a\u3001\u4f7f\u7528\u611f\u3092\u8ad6\u7406\u7684\u304b\u3064\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3059\u308b\u30b9\u30bf\u30a4\u30eb\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u6a5f\u80fd\u6027\u3068\u5b9f\u8a3c\u3092\u5de7\u307f\u306b\u53d6\u308a\u5165\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u9ad8\u3044\u4fe1\u983c\u6027\u3092\u69cb\u7bc9\u3002\u300c\u77e5\u7684\u3067\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u300d\u306a\u8aac\u5f97\u529b\u306b\u3088\u308a\u3001YSL\u306e\u6d17\u7df4\u3055\u308c\u305f\u30cf\u30a4\u30a8\u30f3\u30c9\u306a\u7acb\u3061\u4f4d\u7f6e\u3092\u3055\u3089\u306b\u5f37\u56fa\u306a\u3082\u306e\u306b\u3057\u307e\u3057\u305f\u3002 3. Laneige\uff08\u30e9\u30cd\u30fc\u30b8\u30e5\uff09 Laneige\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300cPlay with Wonders\u300d\u306e\u30d5\u30a1\u30f3\u30bf\u30b8\u30fc\u306a\u4e16\u754c\u89b3\u3092\u3001\u53f0\u6e7e\u306e\u30ed\u30fc\u30ab\u30eb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u901a\u3058\u3066\u898b\u4e8b\u306b\u6df1\u5316\u3055\u305b\u307e\u3057\u305f\u3002\u6700\u3082\u9ad8\u3044\u652f\u6301\u3092\u5f97\u305f\u306e\u306f\u3001\u7f8e\u5bb9\u30fb\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u5206\u91ce\u3067\u7d76\u5927\u306a\u516c\u4fe1\u529b\u3092\u6301\u3064\u5deb\u5a1c\u5a1c(@oonatw)\u3002\u4eca\u56de\u306eInstagram\u30ea\u30fc\u30eb\u52d5\u753b\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u65703.2\u4e07\u4eba\u3068\u3044\u3046\u898f\u6a21\u306a\u304c\u30895,725\u4ef6\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7372\u5f97\u3057\u3001\u5b58\u5728\u611f\u3092\u793a\u3057\u307e\u3057\u305f\u3002 \u5f7c\u5973\u306e\u5f37\u307f\u306f\u300110\u9805\u76ee\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u7528\u3044\u305f\u308f\u304b\u308a\u3084\u3059\u304f\u5171\u611f\u3092\u5f97\u3084\u3059\u3044\u691c\u8a3c\u30b7\u30b9\u30c6\u30e0\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u5c02\u9580\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304cLaneige\u306b\u5bfe\u3059\u308b\u30ed\u30fc\u30ab\u30eb\u306a\u4fe1\u983c\u611f\u3092\u91b8\u6210\u3057\u3001\u53f0\u6e7e\u5e02\u5834\u306b\u304a\u3051\u308b\u30d9\u30fc\u30b9\u30e1\u30a4\u30af\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u56fa\u305f\u308b\u3082\u306e\u306b\u3057\u307e\u3057\u305f\u3002 4. Dasique\uff08\u30c7\u30a4\u30b8\u30fc\u30af\uff09 \u97d3\u56fd\u767a\u306eDasique\u306f\u3001\u7dbf\u5bc6\u306a\u300c\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6226\u7565\u300d\u3092\u5c55\u958b\u3057\u3001\u53f0\u6e7e\u306b\u304a\u3051\u308bK-Beauty\u304a\u3088\u3073K-Pop\u71b1\u3092\u8ffd\u3044\u98a8\u306b2025\u5e74\u7b2c4\u56db\u534a\u671f\u306b\u9855\u8457\u306a\u6210\u679c\u3092\u9054\u6210\u3002 \u7279\u7b46\u3059\u3079\u304d\u306f\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306eLyu\uff08@lin890106\uff09\u3068\u306e\u30b3\u30e9\u30dc\u3002\u97d3\u56fd\u306e\u30b3\u30b9\u30e1\u3001\u6587\u5316\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306b\u7cbe\u901a\u3057\u305f\u5f7c\u5973\u306e\u30b9\u30bf\u30a4\u30eb\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3068\u5b8c\u5168\u306b\u5408\u81f4\u3057\u3001 \u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u308f\u305a\u304b7,000\u4eba\u306b\u5bfe\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6570\u306f12,000\u4ef6\u3092\u8d85\u3048\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f\u9a5a\u7570\u306e174.4%\u3092\u8a18\u9332\u3002\u53f0\u5317\u3067\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u3092\u8ef8\u306b\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u7b2c4\u56db\u534a\u671f\u306e\u5546\u6226\u671f\u306b\u5f37\u3044\u300c\u5373\u6642\u6027\u300d\u3092\u3082\u305f\u3089\u3057\u3001\u30b3\u30e1\u30f3\u30c8\u3084\u4fdd\u5b58\u6570\u3092\u5287\u7684\u306b\u4f38\u3070\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u5f71\u97ff\u529b\u306f\u3001\u4e00\u90e8\u306e\u30e1\u30ac\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u3082\u51cc\u99d5\u3057\u3066\u3044\u307e\u3059\u3002 5. Fenty Beauty \u30ea\u30a2\u30fc\u30ca\u304c\u624b\u639b\u3051\u308bFenty Beauty\u306f\u3001\u53f0\u6e7e\u306b\u5b9f\u5e97\u8217\u3084\u516c\u5f0f\u30c1\u30e3\u30cd\u30eb\u304c\u306a\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u9ad8\u3044\u6ce8\u76ee\u3092\u96c6\u3081\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30b7\u30a7\u30fc\u30c7\u30a3\u30f3\u30b0\u88fd\u54c1\u3092\u4e2d\u5fc3\u306b\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u4eba\u6c17\u632f\u308a\u304c\u53f0\u6e7e\u5e02\u5834\u306b\u3082\u6025\u901f\u306b\u6ce2\u53ca\u3002\u4eca\u671f\u306e\u53f0\u6e7e\u306e\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306b\u3088\u308b\u6295\u7a3f\u3067\u6700\u3082\u969b\u7acb\u3063\u3066\u3044\u305f\u306e\u306f\u3001\u30df\u30c9\u30eb\u5c64\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306eDominique Linn\uff08@_dominiquelinn\uff09\u306b\u3088\u308b\u6295\u7a3f\u3067\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u657016,591\u4eba\u306b\u5bfe\u3057\u3001\u30ea\u30fc\u30c1\u6570\u306f\u7d043,600\u4ef6\u3001\u8996\u8074\u7387\u306f35.7%\u3092\u8a18\u9332\u3002\u3055\u3089\u306b\u3001\u5f7c\u5973\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u81ea\u4f53\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u6210\u9577\u7387\u306f\u4eca\u671f53.4%\u306b\u9054\u3057\u3066\u304a\u308a\u3001\u8996\u8074\u7387\u304c\u6025\u4e0a\u6607\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002 Dominique\u306e\u98fe\u3089\u306a\u3044\u3001\u65e5\u5e38\u306b\u6839\u3056\u3057\u305f\u30ec\u30d3\u30e5\u30fc\u306f\u3001Fenty\u304c\u63b2\u3052\u308b\u300c\u672c\u7269\u5fd7\u5411\u300d\u3068\u3044\u3046\u6226\u7565\u306b\u5408\u81f4\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u7b46\u3059\u3079\u304d\u306f\u3001\u3053\u308c\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e3b\u5c0e\u3067\u306f\u306a\u304f\u3001\u88fd\u54c1\u305d\u306e\u3082\u306e\u306e\u9b45\u529b\u306b\u60f9\u304b\u308c\u305f\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306b\u3088\u308b\u81ea\u767a\u7684\u306a\u30b7\u30a7\u30a2\u3067\u3042\u308b\u70b9\u3067\u3059\u3002\u88fd\u54c1\u529b\u3092\u8d77\u70b9\u3068\u3057\u305f\u30ea\u30a2\u30eb\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u66f4\u306a\u308b\u4fe1\u6191\u6027\u304c\u81ea\u7136\u306b\u751f\u307e\u308c\u3001\u516c\u5f0f\u306a\u8ca9\u8def\u304c\u306a\u304f\u3068\u3082\u53f0\u6e7e\u306e\u7f8e\u5bb9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u304a\u3044\u3066\u78ba\u56fa\u305f\u308b\u5b58\u5728\u611f\u3092\u7bc9\u3044\u3066\u3044\u307e\u3059\u3002 \u203bBrand Aura Index\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30ed\u30b8\u30c3\u30af\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u4ed6\u306e\u89e3\u8aac\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"author":67,"featured_media":46002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1558,1243],"tags":[1103,1575,1576,1577,1578,1579],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kolr.ai\/jp\/wp-json\/wp\/v2\/posts\/46008"}],"collection":[{"href":"https:\/\/www.kolr.ai\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kolr.ai\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kolr.ai\/jp\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kolr.ai\/jp\/wp-json\/wp\/v2\/comments?post=46008"}],"version-history":[{"count":2,"href":"https:\/\/www.kolr.ai\/jp\/wp-json\/wp\/v2\/posts\/46008\/revisions"}],"predecessor-version":[{"id":46027,"href":"https:\/\/www.kolr.ai\/jp\/wp-json\/wp\/v2\/posts\/46008\/revisions\/46027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kolr.ai\/jp\/wp-json\/wp\/v2\/media\/46002"}],"wp:attachment":[{"href":"https:\/\/www.kolr.ai\/jp\/wp-json\/wp\/v2\/media?parent=46008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kolr.ai\/jp\/wp-json\/wp\/v2\/categories?post=46008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kolr.ai\/jp\/wp-json\/wp\/v2\/tags?post=46008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}