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SK-II's Official Instagram Brand Deep Dive

97
Brand Score

Beauty Brand Ranking #1

Exposure

100/100
The brand has won high exposure and share of voice across multiple platforms, and strong market awareness.

Vitality

85/100
High vitality. Content is managed consistently with ongoing improvements in quality, driving strong performance and long-term growth potential.

Resonance

100/100
Content powerfully connects with audiences, driving significant engagement and measurable influence.

Affinity

78/100
Strong affinity. The brand maintains a close relationship with its community, marked by sustained engagement and high trust.

Brand Performance Summary

Total Number of Posts
46
Total Number of Views
1,270,954
Engagement Rate
1.15%

Estimated Brand Collaboration Cost

Estimated cost trends for keywords

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