Discover the brands that are reshaping the beauty landscape in Taiwan! In Q4 2025, SK-II, YSL Beauty, Laneige, Dasique, and Fenty Beauty topped the Brand Aura Index, each leveraging unique strategies to connect with consumers. From SK-II's gender-inclusive narrative to YSL's intellectual influencer collaborations, these brands are pushing boundaries and redefining luxury. Laneige's playful holiday campaign and Dasique's micro-influencer approach further highlight the innovative tactics driving engagement. Even Fenty Beauty, without local distribution, continues to captivate audiences. Dive into the details of their success and see what sets them apart in Asia’s vibrant creator economy!
Brand Aura Index: The New Data-Driven Benchmark for Brand Influence in Asia’s Creator Economy
Brand Aura Index is Asia’s first data-driven benchmark for measuring brand influence in the creator economy. Built on four dimensions—Exposure, Resonance, Vitality, and Affinity—it helps brands understand true influencer impact, compare performance against competitors, and make more strategic, long-term creator and marketing decisions.
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Discover the latest strategies and trends to excel in mega sales and e-commerce. Learn how to maximize sales through extended campaigns, leverage consumer data, engage with social commerce, and transform operations with AI. Unlock winning tactics to drive growth and success in your e-commerce ventures!
5 AI-powered Ways Get More from Your Influencer Marketing Budget
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