Kolr Brand Aura Index

The Brand Aura Index measures how well a brand performs in influencer marketing by revealing how visible it is, how powerfully it resonates, how reliably it shows up, and how deeply it connects with consumers.

Four Key Metrics

  • Exposure

    Exposure

    How visible a brand is across audiences and platforms.
  • Resonance

    Resonance

    How effectively a brand inspires meaningful interactions and engagement among audiences.
  • Vitality

    Vitality

    How consistently a brand stays active and gains traction through engaging and high-quality content.
  • Affinity

    Affinity

    How deeply a brand connects with its community.
Understand Methodology

Top 10 Ranked Beauty Brands

2025/08/15 - 2025/11/15
RankingBrandScore
1
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SK-II's Official Instagram
97
2
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yslbeauty|YSL Beauty Official
97
3
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LANEIGE U.S.
96
4
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Dasique USA
96
5
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fentybeauty|FENTY BEAUTY BY RIHANNA
96
6
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Lancôme Official
96
7
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CHANEL BEAUTY
96
8
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pradabeauty|Prada Beauty|pradabeauty|Prada Beauty
96
9
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Maybelline New York
96
10
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theordinary|The Ordinary
95
RankingBrandScore
11
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kate.tokyo.official_tw
95
12
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Dior Beauty Official
95
13
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寶拉珍選 Taiwan
95
14
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Sulwhasoo Official 雪花秀
95
15
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REVOLVE
95
16
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MIRAE 未來美|mirae_skincare
95
17
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OLAY
95
18
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??????????
94
19
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??????????
93
20
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??????????
92
  1. 1
    Score
    97
    KOL Avatar
    SK-II's Official Instagram
  2. 2
    Score
    97
    KOL Avatar
    yslbeauty|YSL Beauty Official
  3. 3
    Score
    96
    KOL Avatar
    LANEIGE U.S.
  4. 4
    Score
    96
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    Dasique USA
  5. 5
    Score
    96
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    fentybeauty|FENTY BEAUTY BY RIHANNA
  6. 6
    Score
    96
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    Lancôme Official
  7. 7
    Score
    96
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    CHANEL BEAUTY
  8. 8
    Score
    96
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    pradabeauty|Prada Beauty|pradabeauty|Prada Beauty
  9. 9
    Score
    96
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    Maybelline New York
  10. 10
    Score
    95
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    theordinary|The Ordinary