CeraVe drives 390K+ engagements and 20K purchase clicks
through multi-channel influencer campaign
Challenge
Increasing Brand Visibility and Credibility in Taiwan’s Social Media Market
CeraVe, the top dermatologist-recommended skincare brand in the US, wanted to strengthen its social media presence in Taiwan and build deeper connections with local consumers.
As a dermatologist-backed brand, the challenge was identifying creators who could effectively communicate CeraVe’s scientific credibility while keeping the brand culturally relevant and engaging across different social platforms and audience segments.
Solution
Using Kolr’s AI to Pinpoint Creators Across Different Audience Segments and Campaign Goals
CeraVe partnered with Kolr to run a multi-channel influencer campaign across YouTube, Facebook, and Instagram. To ensure the campaign effectively reached its key target demographics in Taiwan while strengthening brand credibility, CeraVe focused on creators across several audience segments, including office workers, parenting creators, and medical professionals. Using Kolr’s data-driven influencer selection, the brand was able to identify creators whose audiences closely aligned with these profiles.
The campaign also incorporated a range of content formats, including YouTube videos, Facebook livestreams, and social posts. This multi-format approach enabled CeraVe to reach a broader range of audience profiles while communicating different levels of messaging.
Results
Driving Engagement, Sales and Return of Investment
The campaign delivered strong results across both engagement and conversion metrics. Total engagements exceeded 390K, while video content achieved a 64.95% engagement rate, reflecting high levels of audience interaction and interest.
The campaign also generated more than 20K purchase link clicks, demonstrating the effectiveness of influencer-driven social commerce in driving consumer action.
The campaign significantly strengthened CeraVe’s social visibility and brand credibility while generating media value exceeding 147% of the original campaign budget.
Key Figure
390K+
total engagements
64.95%
video engagement rate
20K+
purchase link clicks
147%
media value generated relative to campaign budget
Tags
Related Features
Influencer Data-Analysis
iKala’s Kolr possesses a database of over 300M international influencers and over 6 billion real-time social media data entries from Facebook, YouTube, Instagram, TikTok, and X. Using advanced AI technology, Kolr delivers optimal influencer recommendations and drives precise and outstanding influencer marketing performance through data.
Kolr’s professional team has substantial experience in providing influencer marketing services to companies and brands. We offer marketing strategy and planning, influencer matchmaking, digital advertising, and more, with coverage across over 190 countries and regions worldwide. Our services have successfully supported tens of thousands of multinational brands.
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Email: kolrus@ikala.ai
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