Brands Republic Achieves ~50% Faster
Influencer Validation and Client Approval
Thanks to Kolr, we were able to improve influencer discovery, strengthen client communication, and scale campaigns more efficiently in the Japan market.
Jay Cho
Director at Brands Republic
Challenge
Scaling influencer campaigns in Japan while building client trust
Seoul-based marketing and trading company Brands Republic helps Korean cosmetic brands expand overseas, with 80% of its focus on the Japan market. Most of its campaigns rely on large-scale influencer seeding, typically involving 300 to 600 influencers per campaign.
Despite strong demand for Korean beauty brands in Japan, the market is difficult to penetrate and requires deep local knowledge, particularly when running influencer campaigns. Discovering and identifying the right influencers was time-consuming and highly manual, relying on Instagram searches, direct outreach, and collecting data individually from creators. This made it difficult to scale operations efficiently.
At the same time, high campaign costs in Japan increased the pressure to justify every decision. The team often struggled to clearly explain influencer selection and campaign strategy to clients before launch. Brands Republic needed a way to bridge the cultural gap, scale influencer discovery, and provide clear, data-backed justification to strengthen client confidence.
Solution
Improving influencer discovery and enabling data-backed client decisions
To address these challenges, Brands Republic integrated Kolr into its operational workflow.
Kolr’s in-depth analytics became a key tool for justifying and explaining influencer selection to clients. With access to structured data such as audience demographics, engagement metrics, and performance insights, the team could present clear, data-backed recommendations and accelerate decision-making. Visualization reports further enabled the team to present insights in a clear and professional format, strengthening proposals and improving client communication.
Kolr also helped scale influencer discovery. With access to a pool of vetted Japan-based influencers, the team was able to identify suitable creators much faster compared to the previous manual approach.
Results
Faster campaign execution, improved efficiency, and stronger client trust
Implementing Kolr delivered measurable improvements across workflow efficiency and business performance.
The time required to validate influencers and secure client approval was reduced from 5–6 days to 2–3 days, accelerating the decision-making process by approximately 50%. Reporting turnaround time was also reduced from 3 days to 1 day, allowing the team to manage campaigns more efficiently and increase operational capacity.
With faster workflows and more data-backed client communication, Brands Republic was able to scale its business from 5 to 20 clients while maintaining campaign quality and responsiveness.
Kolr also improved the team’s ability to confidently explain influencer selection and campaign strategy to clients. This strengthened proposal quality, improved client trust, and helped build stronger long-term relationships.
Key Figure
~50% faster
influencer validation and client approval process
~67% reduction
in reporting turnaround time
300% growth
in client base
Tags
Related Features
Campaign Analysis
Competitor Analysis
Audience Analysis
iKala’s Kolr possesses a database of over 300M international influencers and over 6 billion real-time social media data entries from Facebook, YouTube, Instagram, TikTok, and X. Using advanced AI technology, Kolr delivers optimal influencer recommendations and drives precise and outstanding influencer marketing performance through data.
Kolr’s professional team has substantial experience in providing influencer marketing services to companies and brands. We offer marketing strategy and planning, influencer matchmaking, digital advertising, and more, with coverage across over 190 countries and regions worldwide. Our services have successfully supported tens of thousands of multinational brands.
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Email: kolrus@ikala.ai
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