Half & Half cuts influencer data collection from days to seconds while accelerating pitch turnaround and campaign credibility
Kolr has transformed the way we approach influencer sourcing. With faster discovery, better data, and a more streamlined workflow, we’re able to build stronger, more relevant influencer recommendations for our clients. From an agency perspective, it’s been a valuable tool in helping us deliver more targeted and effective influencer strategies.
Nattagarn Praditpong (AumAim)
CEO & Co-Founder
Challenge
Scaling Multi-Influencer Campaigns Under Tight Timelines Without Compromising Quality
As a leading digital agency in Bangkok’s fast-paced advertising market, Half & Half regularly manages urgent influencer campaigns. From receiving a brief, the team often has just 1 to 3 days to identify 50 to 100 influencers and deliver a convincing proposal.
The existing process was highly manual, relying on hashtag searches, direct outreach, and collecting performance data individually from influencers. Each campaign required multiple long working days, including contacting influencers and compiling data from platform backends.
This made it difficult to scale operations efficiently while maintaining quality. The team needed a faster and more reliable way to validate influencer data and strengthen the credibility of their proposals.
Solution
Implementing a Fast Data Validation and Decision Support Layer
Half & Half implemented a data-driven approach to streamline influencer evaluation and improve decision-making. Instead of manually collecting and verifying data, the team could instantly access structured insights such as audience demographics and engagement metrics.
This enabled faster and more consistent validation of influencer selections, reducing reliance on manual checks and fragmented data sources. The team integrated these insights directly into client proposals, strengthening the rationale behind campaign strategies.
Kolr’s benchmarking capabilities also provided a clear reference point to validate influencer performance, using engagement and other metrics from similar campaigns and categories such as travel and food. This enabled the team to justify recommendations more confidently and build stronger client trust.
Results
Faster Campaign Turnaround and Stronger Client Trust
Implementing Kolr’s capabilities delivered immediate improvements in speed, credibility, and scalability. Influencer data collection was reduced from one to two days to seconds, significantly accelerating proposal development.
The team were also able to better justify influencer selection and respond to client questions with greater confidence. This improved proposal quality and strengthened trust with clients.
As a result, Half & Half was able to scale operations, while maintaining a high standard of execution and professionalism.
Key Figure
1 to 2 days to seconds
for influencer data collection
Tags
Related Features
Influencer Data-Analysis
Influencer Search
iKala’s Kolr possesses a database of over 300M international influencers and over 6 billion real-time social media data entries from Facebook, YouTube, Instagram, TikTok, and X. Using advanced AI technology, Kolr delivers optimal influencer recommendations and drives precise and outstanding influencer marketing performance through data.
Kolr’s professional team has substantial experience in providing influencer marketing services to companies and brands. We offer marketing strategy and planning, influencer matchmaking, digital advertising, and more, with coverage across over 190 countries and regions worldwide. Our services have successfully supported tens of thousands of multinational brands.
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Email: kolrus@ikala.ai
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